Mobile Statistics in a Nutshell:

+ In 2011 there are 5.3 billion mobile subscribers, that's 77 percent of the world's population.

+ One billion people accessed mobile internet worldwide in 2010 and is expected to double within five years.

+ Over 300,000 mobile apps have been developed in the last three years. Apps have been downloaded 10.9 billion times and is expected to peak in 2013.

+ Phones are being used more for shopping, games, news, maps, social networking, email and music than they are being used to talk. Facebook, Google and The Weather Channel are at the top used applications.

+ M-commerce is predicted to reach US$119 billion in 2015. In 2010 US$2 billion worth of merchandise was bought and sold via mobile. US$3 billion was spent on travel, that's 1 in 8 mobile users booking though m-ticketing. By 2016 the m-commerce market will be US$31 billion.

+ Between 500 million and 1 billion people will access financial services by mobile in 2015.

There is no denying that mobile technology will become a natural extension for most business applications. Mobile phones are with the consumer 24/7 and involvement and interaction means more interest, time and attention to your marketing message.